The Chicago School economist and virtue ethicist Deirdre McCloskey is one of the most explicit contemporary defenders of the thesis that commerce is sweet and civilising; she argues that, in making it necessary to negotiate mutually beneficial market exchanges, 'as a civilized people must', capitalism instils a series of 'bourgeois virtues': prudence, temperance, justice, courage, love, faith and hope.

Jessica Whyte, The Morals of the Market, loc. 74