The headscarf, or hijab, is commonly referred to as the “flag of Islam.” It is perceived by many to be a quintessential symbol of Islam that conjures up stereotypes of Muslim women as subordinate, passive, and confined. These tropes conflict with the images of women promoted by Abercrombie and Fitch, a popular clothing company that promotes a wholesome, all-American lifestyle to college-aged teens and young adults.

XREF: Contrasts with Western consumer brands' imagery; relevant to culture and representation discussions. FICTION: Tension between stereotyped Muslim womanhood and American brand identity could anchor a character study.

Khaled A. Beydoun, The New Crusades_ Islamopho…, loc. 1595