According to Macmillan, these ideas belonged to the nineteenth, not the twentieth, century. [contrarian]
Plant, an expert on modern business who ran the LSE’s graduate school of business, and whose knowledge of modern business practice was probably more extensive than that of any other contemporary academic, would have none of this. He put forward simple free market principles so vigorously that the third participant, Harold Macmillan, the future Conservative prime minister, concluded that he had “never listened to a more hard-boiled conception of free Capitalism than that which he [Plant] advances.” According to Macmillan, these ideas belonged to the nineteenth, not the twentieth, century.
Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin, loc. 401