Between 1952 and 1965, large West German enterprises channeled DM 16.11 million for a political publicity campaign, with the purpose of establishing the social market economy according to ordoliberal principles. The campaign proved quite successful, contributing to general election results that were highly favorable to the conservative-liberal parties, which were closely tied to the corporate sector (Schindelbeck and Ilgen 1999; Ptak 2004).

Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin, loc. 550