In one instance, they even used the term neoliberalism. [fact]
By 1951 the principal protagonists at Chicago came to see themselves as advocates of a new and distinct version of liberalism. In one instance, they even used the term neoliberalism. This suggests that the principals were conscious that a reformulation had at least begun to materialize (even as the American Road to Serfdom languished).
Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin, loc. 1106