At the 1964 meeting, Milton Friedman and Hayek circulated a prospectus for a book series on “Principles of Freedom,” in which prominent free market intellectuals would write short popular volumes for an audience of undergraduates and lay readers; they had already attracted numerous corporate sponsors for the series, including GE, DuPont, Shell Oil, and U.S. Steel.

Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin, loc. 1474