The French neoliberals discovered they could not even unanimously endorse the term neoliberalism. Whereas Jacques Rueff, who opposed the term in the 1930s, finally ended up accepting it, others refused, finding that the term was either “worn down, compromised . . . by the unhappy destiny of neo-socialism,” or that it was synonymous with an interventionism that compromised the existence of a competitive order. … This disagreement over terms was not just a quarrel over words. When defined as a doctrine aiming to preserve the framework within which a market economy is sustainable, neoliberalism could potentially inspire a form of planning.

Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin, loc. 294