Piñera stressed the importance of propaganda work for the military, the staff of advisory bodies, and public servants in general, who needed to be cajoled to implement the reforms. He envisioned the transformation of the entire government into a huge university, featuring continuous conferences, educational meetings, and lectures for the military academies, all generating a high volume of papers (Piñera 1990, 1992; see also González-Rossetti et al. 2000). The neoliberal utopia of a society self-regulated by the market seemed to be just within reach, fostered of course by a military regime with absolute political power.

Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin, loc. 1585