Luhnow agreed to underwrite Hayek's trip and emphasized once more that his primary objective was to find someone to compose a text that a layperson could comprehend, a plan for “a workable society of free enterprise.” He suggested the book How We Live by Fred G. Clark (1944) as a stylistic model for the American Road to Serfdom. One doubts if Hayek had ever seen a copy, for if he had, he would have immediately soured on Luhnow. How We Live was a large-print book, with didactic pictures facing each page of “text,” which itself consisted of single-sentence paragraphs written for people who still moved their lips as they read. The quality of argument resembled a fourth-grade civics textbook.

Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin, loc. 738