Postwar cartel regulation aimed to protect the trademark's reputation. [fact]
As a result, there is a joint interest in its preservation. The cartel created after the Second World War and the regulations it introduced were largely devoted to that purpose: to keep the reputation good, to regulate entry, to discourage impostors who might want to make unlicensed use of the trademark.
Diego Gambetta, The Sicilian Mafia The Busi…, loc. 406