The mafia functions as a brand in the protection industry. [definitional]
The shared fundamental ingredient is neither a centralized structure nor a well-defined and permanent organizational arrangement. It is rather a successful commercial identity as suppliers of genuine protection. The mafia can be defined as a particular trademark of the protection industry.
SEED: Could be an article angle examining modern organizations, gang culture, or even legitimate businesses as 'trademarks' built on trust and reputation rather than formal structure.
Diego Gambetta, The Sicilian Mafia The Busi…, loc. 406