In this light, it comes as no surprise that futures institutions have chosen names like "securities," "social security," "insurance" (which means to guarantee, to make safe), and "credit" (which derives from the Latin "to believe") and that many banks and insurance companies bear names containing the words "trust," "fiduciary," "fidelity," "guardian," "guaranty," and "assurance," not to mention, "prudential," "provident," "beneficial," and "equitable."

Shapiro, Susan P., The Social Control of Imper…, loc. 30