Reputation is based on the assumption that reasons for the correctness of the influenced action can be given. The factual generalization of influence is also that direction of generalization which lies closest to cognitive mechanisms. Thus, even scientific theory could use the concept of reputation to designate a possible substitute for truth.

SEED: This suggests an article angle on how scientific credibility operates as a social proxy for verification, and the epistemic risks when reputation outweighs evidence.

Niklas Luhmann, Trust and Power, loc. 736