I was once cheated by a small shop owner in downtown Chicago, who sold me a watch battery that was already dead, although it had recovered just enough to make my watch run for long enough to let me think the battery was okay. That shop owner’s success was parasitic on the larger system of shops and stores that were more trustworthy, because my behavior in his shop was merely a generalization of my normal behavior in shops, most of which in my experience had been trustworthy.

Russell Hardin, Trust and Trustworthiness, loc. 1017