Trusting displays can operate independently of reciprocal incentives. [definitional]
You might extend hospitality or act as though you trust me in order to demonstrate to me that you have faith in my morality or character or to give me an opportunity to live up to your hopes even though I may have no incentive to reciprocate your action. Alternatively, you may act according to a rule of reciprocity, doing unto others what they do unto you, even when it is not strictly in your interest to do so. Hence you may be trustworthy toward me because I am trustworthy toward you or because you may not wish to be the kind of person who acts toward another as though out of distrust that is not based on solid evidence.
DEFINE: Distinguishes multiple distinct motives for behaving trustworthily: expressing faith in another's character, granting them opportunity to live up to expectations, and acting on a reciprocity rule.
Russell Hardin, Trust and Trustworthiness, loc. 1015