However, the fundamental flaw in this work might be described as a failure to realize that expressed attitudes are communicative acts, and that they can only be satisfactorily understood in the appropriate context. This point is reflected in the fact that the most successful contemporary models of the attitudebehaviour relationship (e.g. Fishbein's) are those which try to build the context into the equation which relates one to the other (see Schuman and Johnson 1977).

XREF: Connects to attitude-behavior research and the context-dependent nature of survey/measurement responses.

Diego Gambetta, Trust - Making and Breaking…, loc. 720