Seen from this point of view, political and economic liberalism attempts to shift expectations from confidence to trust. Insisting on freedom of choice, liberalism focuses on the individual responsibility for deciding between trust and distrust with respect to politicians, parties, goods, firms, employees, credit, etc. And it neglects the problems of attribution and the large amount of confidence required for participation in the system. Mobilizing trust means mobilizing engagements and activities, extending the range and degree of participation. But what does this mean, if people do not perceive a condition of trust or distrust but a condition of unavoidable confidence? They will not save and invest if they lack trust; they will feel alienated if they lack confidence.

DEFINE: Distinguishes trust (individual, discretionary) from confidence (systemic, unavoidable) as the conceptual core.

Diego Gambetta, Trust - Making and Breaking…, loc. 1386