Familiarity is an unavoidable fact of life; trust is a solution for specific problems of risk. But trust has to be achieved within a familiar world, and changes may occur in the familiar features of the world which will have an impact on the possibility of developing trust in human relations. Hence we cannot neglect the conditions of familiarity and its limits when we set out to explore the conditions of trust.

Diego Gambetta, Trust - Making and Breaking…, loc. 1334