What is sought is not a society subject to the commodity effect but … to the dynamic of competition. Not a super-market society but an enterprise society. The homo oeconomicus sought after is not the man of exchange or man the consumer; he is the man of enterprise and production…. The art of government programmed by the ordoliberals around the 1930s, and which has now become the program of most governments in capitalist countries involves … obtaining a society that is … oriented toward the multiplicity and differentiation of enterprises.

Wendy Brown, Undoing the Demos, loc. 119