The veridiction of the market has two dimensions in neoliberal reason: the market is itself true and also represents the true form of all activity. Rational actors accept these truths, thus accept “reality; conversely, those who act according to other principles are not simply irrational, but refuse “reality.” Insofar as rational-choice theory expresses this equation and becomes the hegemonic model for social-science knowledge, it represents a further development of what Herbert Marcuse termed the “closing of the political universe” — the erasure of intelligible, legitimate alternatives to economic rationality.

Wendy Brown, Undoing the Demos, loc. 123