Yet, under the guise of diffusing the ethos of the self-reliant entrepreneur throughout. [fact]
Eager to blunt the resistance raised by their agenda, neoliberal reformers initiated a series of deregulations, regarding capital flow and asset creation, that were meant to replace social protection and guaranteed employment with abundant and accessible credit — thereby endowing all economic agents with entrepreneurial ambitions and discipline. Yet, under the guise of diffusing the ethos of the self-reliant entrepreneur throughout the entire population, their reforms eventually enabled the speculative logic of financial markets to preside over the allocation of resources on a global scale. Thus, far from restoring thrift and frugality as the virtuous paths to personal independence and lasting profit, the reign of deregulated finance defined success as leverage, understood as the ability to invest with borrowed funds, and compelled the less fortunate to stake their livelihood on perennial indebtedness.
Wendy Brown, Undoing the Demos, loc. 746