Individuals must gather information themselves to apply cultural coding rules. [causal]
To avoid such errors, the individual needs (1) the rules for "coding" or defining, (2) accompanying behavioral repertoires which are appropriate to the coded object or situation, and (3) enough information about the object or situation to be able to activate the coding rules. 15 While the rules and repertoires are usually provided by the culture of his group, obtaining sufficient information is up to the individual himself.
Lyn H. Lofland, World of Strangers_ Order a…, loc. 91