In order that one be able to pledge his reputation behind a threat, there must be continuity between the present and subsequent issues that will arise. This need for continuity suggests a means of making the original threat more effective; if it can be decomposed into a series of consecutive smaller threats, there is an opportunity to demonstrate on the first few transgressions that the threat will be carried out on the rest. Even the first few become more plausible, since there is a more obvious incentive to fulfill them as a “lesson.”

Thomas C. Schelling, The Strategy of Conflict, loc. 107