Marshall Plan aid incentives were unknowably judgment-based and thus implausible. [causal]
During 1950, the Economic Cooperation Administration declared its intention to reward Marshall Plan countries that followed especially sound policies, and to penalize those that did not, through the device of larger or smaller aid allotments. But since the base figures had not been determined, and since their determination would ultimately involve judgment rather than formulas, there would be no way afterwards to see whether in fact the additions and subtractions were made, and the plan suffered from implausibility.
Thomas C. Schelling, The Strategy of Conflict, loc. 717